Inside YOYU
YOYU is more than creativity — it’s where ideas meet everyday life.
More than a shop
YOYU designs aren’t created at a desk. They grow from ideas, curiosity, and those moments when something begins to take shape. We love creating things that inspire and connect — a painting, a piece of jewelry, a book, a thoughtful gift.
We grow with every idea.
YOYU is a growing project. What began as a small studio has evolved into a concept store with new jewelry collections, layering sets, art, books, and creative projects. Our physical store has grown into an online shop.
At the same time, we’re developing new ideas — podcasts, videos, workshops, and perhaps even inspiring Power Journeys. Soul journeys in audio form. The ideas are here. Now it’s time to bring them to life.
YOYU is constantly evolving. New ideas emerge, projects take shape, meaningful encounters happen, and life joins in.
Our Story
Today, YOYU is a registered brand.
A label for things with character - born from an idea that grew step by step.
YOYU is shaped by the people behind it.
Creativity doesn’t stop at the studio door.
Creative Force behind YOYU
Author. Artist. Creative Entrepreneur. Led by Heart.
Many Roles. One Passion: Inspiring Others.
I write and design books for children and adults — from imaginative stories, coloring and puzzle books to books on self-love, vision and personal growth, as well as fiction and non-fiction. The children’s stories I publish under the name Cara Papaya are often written in Swiss German.
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Blogging as a business, podcasting, creating online videos, and producing Soul Power Journeys as immersive audio experiences are among my next creative goals.
As an artist I create both traditional paintings on canvas and contemporary AI-generated artwork. I love bold Pop Art colours and urban-inspired aesthetics. You’ll soon be able to discover my digital artwork right here on our website . For international orders, you’ll also find me on Etsy.
At YOYU, I lead our marketing efforts and am currently expanding our social media presence, discovering new ways to connect with people and grow our visibility.
Shop the way that suits you best.All my products are available directly in our online shop easy, personal, and hassle-free.
For our customers in Germany, Austria, and beyond. To help you avoid customs duties and additional import fees, my books and journals are also available on Amazon. 
That way, you can enjoy your favourite books wherever you are.
Co-Founder & Head of Jewelry
The Business Mind Behind YOYU
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As Managing Director and Head of Jewelry at YOYU, I combine entrepreneurial thinking with a deep passion for design. I make sure every idea becomes reality. I coordinate production, oversee print materials, manage orders, and keep everything running smoothly behind the scenes. The jewelry studio is where I feel most at home.
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Yaëlle jewelry is designed for layering. Pearls in different colors and sizes are intentionally paired with ZAG Paris gold-plated chains to create effortless, versatile looks. Your style changes with your outfit - not the other way around. Every piece reflects a refined sense of shape, materials, and detail: timeless in design, light in feel, and made to accompany you through everyday life as well as life’s special moments.
Alongside my own designs, I collaborate with the Parisian labelZAG, which complements my collection with gold-plated jewelry.
But Yaëlle is about more than jewelry—it’s about creating meaningful experiences.: In Through workshops and corporate events, I share my knowledge and passion, creating moments that stay with people long after the experience ends.
Where creativity meets style.
Studio Notes
I can create an entire concept from scratch—but without GPS, I’d never make it home.
Before her first coffee, Petra is off duty. Official conversations start afterwards.
The car runs on old-school hip-hop. Loud. Very loud.
The mountains are Petra’s reset button. After a day outdoors, she always comes back with fresh ideas.
I buy plants with genuine hope. They apparently see things differently.
Embarrassing situations don’t faze Petra. More often than not, everyone ends up laughing.
Playing pool relaxes me more than yoga.
I’ve always had a thing for even numbers. I couldn’t tell you why.
Maybe you’ll find something here that simply feels right.